Google 'Answers' our Landing Page Quality Questions...

[PPCblogger]

What are everyones thoughts on Googles attempt at answering some questions from the landing page quality update?

As seen here at the Inside Adwords blog

http://adwords.blogspot.com/2006/11/answering-your-landing-page-quality.html

I have a summed up my feelings here;

http://www.ppcblog.co.uk/ppc/google-answers-questions-on-landing-page-quality-update/

[kevingibbons]

Hopefully part 2 will clear up how they use conversion data to combat MFA websites.

But then I suppose if they come out and say having a high conversion rate will increase your quality score the MFA sites will all set up conversion tracking to view a certain page as a lead.

[PPCblogger]

I managed to get a pretty cool interview with Graywolf over at my blog regarding the lastest landing page update.

http://www.ppcblog.co.uk/ppc/an-interview-with-michael-gray-aka-graywolf/

It seems some still believe Google are using ctr/conversion data in setting their min cpc's but how about the organic algo to?. Some interesting stuff.

[kevingibbons]

Good interview PPCBlogger I posted a link to it earlier in the week, Andrew Goldman's interview with Nick Fox (http://www.traffick.com/2006/11/holiday-time-quality-time-two-and-half.asp) is also worth a read.