Show ads evenly over time or as quickly as possible?

[BoSolaris]

Ok, so is this really a no brainer subject? I mean, we only paying for the actual click, so why not show them as fast and furiously as possible?

IF you choose over time, does that mean some searches on a keyword will NOT contain your ads?

Will accelerated show your ad EVERY time a search matches your term?

More and more things just keep popping up everyday! Any help would be appreciated!

[GuyFromChicago]

Ok, so is this really a no brainer subject? I mean, we only paying for the actual click, so why not show them as fast and furiously as possible?

Some prefer to have coverage (even if it's limited) at all times.

IF you choose over time, does that mean some searches on a keyword will NOT contain your ads?

Correct.

Will accelerated show your ad EVERY time a search matches your term?

Within your budget restraints, yes.

[samg]

If your campaign has plenty of budget available there shouldnt be much difference between the accelerated delivery and standard.

[dazb2004]

Thats right,

If say you have £10 daily budget but could spend £100 a day then

"Over time" would spread your £10 worth of clicks over the day where as accelerated would burn your £10 as soons as it could.

If you have £100 budget for £100 worth of clicks then accelerated and "over time" would be identical anyway.

You can use "over time" to find which times of the day convert better for you, then use the scheduler to show ads during those peak times, and then switch to accelerated...