Address Under Google Sponsored Results?

[rustybrick]

I have see Google list states under the AdWords listings, but never an address:

http://farm3.static.flickr.com/2095/2110803848_1653dcd041_m.jpg


Do you see it also for http://www.google.com/search?q=rustybrick

[gabs]

Nop not in uk :(

Looks cool.. Nice move by google ..

[PPCblogger]

Liking it. Nice.

[sem4u]

Nop not in uk :(

Can't be real then ;)

[10minutes]

Hi Rusty,

Not to stir the pot on an old post or anything like that but since i've not seen anything like this before I thought I'd see if it was still showing up and discovered that it wasn't.

I work with a lot of local niche markets so I was wondering if you've discovered anything else about the result? Do you have any of your own speculations like this being just another way for Google to blend vertical results?

I'd hate to see a half a dozen results with that same address simply because it is used within the content of a page. I'm thinking something like this would be good for local business owners so long as Google sticks to only adding addresses if the website owner confirms their address via the Google postcard.

John Jones

- 10 minutes of SEO, SEM & Internet Marketing

[gabs]

John,

Its just a google UI test... I wouldn't worry as I'm sure if it went fully live it would only come up for k/w triggers e.g. "rusty brick" or "rusty brick phone number" etc...

All imho..

[10minutes]

Gabs;

I try not to worry much; causes wrinkles and gray hair. I trust that Google will test possibilities out and then rationalize the good and bad of the test.

Besides how many people search for people's names with the purpose of looking for one particular person without going into more detail like adding a city or something. Rustry Brick is unique enough; my name on the other hand ... yeesh.

Still though; you have to admit that the possibilities to screw with something like that should it ever become a full blown reality could be endless.

John Jones

- 10 minutes of SEO, SEM & Internet Marketing

[rustybrick]

I no longer see it coming up...

[johnthomass]

[cropped screenshot attached]

It works! And yes, the title is clickable. So, you either get a phone call (which Google does not charge for, of course) - or a visit.

The trick is to create a new "Local Business Ad", in addition to / as a replacement for, your current text ads.

Restrictions:

1.) The address must be on file with Google (i.e. verified via postcard by business owner). [This is as per LiveChat session with a Googler].

2.) The ad will only be shown to visitors located with the specified distance from the address, as set by ad creator (5-100 miles). [This is as per experiments using various proxies.]

Also keep in mind that the Local Business Ad will be shown *in rotation with* the other text ads, i.e. there will be a *chance* it will be seen - unless you decide to "go all in" for the phone-number effect - and disable all the other text ads.

However, I have noticed that Google added the address line to an ad in a totally different ad group... however, I can't recall the exact circumstances. Has this happened to someone else - the address line being added "as a bonus" to another ad, without you specifying it or creating a LBA in that ad group?

[dazb2004]

interesting john.

I've tested on my sites in the uk that have business listings and can't see an address still :(

Hopefully will get pushed to the UK soon!