Chosing keywords without KEI? [Archive] - Search Engine Roundtable Forums

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TaniaMarble
01-14-2006, 03:56 PM
Hi,

Having read that Wordtracker does not necessarily produce accurate figures I still decided to use it as a comparative tool between keywords rather than to see overall searches.
However, even though I had spent hours forming a keyword list by analysing my clientīs brand, their customers and what they would search on, competitorīs keywords etc.. and had a list of about 500, Wordtracker didnt have any results on any but two of them i.e. it told me that there is no traffic on about 96% of my 500 keyword phrases..
Now I know this would suggest to someone that all the keyword phrases I came up with were wrong and no-one would search on them, but I find this extremely hard to believe as they included very obvious terms that represent how a customer would search and also keywords used by top performing sites.

Has anyone got any ideas how I can best go about determining what keyword phrases would be best to use out of my list without using Wordtracker and finding out the real KEI?

Or do you have any suggestions on how else to get traffic data other than with Wordtracker?

I am losing sleep over this at the moment, so will seriously appreciate any help.

Thanks a lot

Tania

Dave
01-15-2006, 03:33 AM
Try Keyword Discovery
http://www.keyworddiscovery.com/

Wit
01-15-2006, 11:05 AM
...or just follow your own gut feeling like Gurtie suggested elsewhere :) SEO is not about accuracy.

Poke into any (web visit log) data you can find, take a good look at the referring urls (which often contain search engine queries) and build on that. Wordtracker is a nice start to get ideas...

InfoSourcing
01-20-2006, 02:08 PM
Hi,

If you don't want to use Wordtracker or other software for determing what keywords works for you then I woud suggest couple of things that you may want to do ...

1. Use Google Adwords Keyword suggestion tool and Overture's keyword selector tool, search for a specific keyword then analysis the results carefully, Google gives the results of what keywords are doing good in terms of bidding which indicates highest searched term of course .... Overture gives you the count in terms of no of times it has been searched for ....

2. Now go to Google and yahoo and search for same keyword and you will see the competition for a specific keyword so if you take the count from previous point and divide the competition and there is some other factor associated then you get a raw KEI factor and this is what ever other software does in terms of keyword research ... just that it is too polished and this is manually done...

3. Also another way I do is put my clients product feed on froogle and then every hit that comes to my website capture the keyword they searched for over a period of time and then analysis what keywords are searched most and use them in your website for achieveing organic results too ...