Google, Yahoo, MSN whats the difference?

[Walter Sobchek]

Hi,
I'm new to PPC marketing and I was wondering if anyone can tell me if there are any differences between setting up campaigns with google, yahoo, or msn? thanks

[Kaya]

Google has by far the biggest coverage in terms of search ads.

[LifeNearPhilly]

Google is the easiest to use and set up. Download Google AdWords Editor, a desktop program that lets you easily mange your accounts. Yahoo is apparently releasing something similar called 'Panama' but at the moment it isn't widely available as far as I know...Yahoo and MSN are much more difficult to set up and manage, which is ironic since they are much less effective in most cases.

[terryson01]

Hi,
Google is one of the best in all of three ,its purely a search engine by first day its launch.So if you want to do PPC marketing then google is the best.

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[Thomas Schulz]

If you already have some good campaigns running at Google, then consider copying them to the other PPC platforms... But do all testing etc. at Google. Much faster user interface and much much better coverage.

[bermuda]

Hi, by reading through the posts on the board and taking a look at some boards on the web, you can see how important Google is when it comes to having search engines traffic.

[Perfmark]

Google will deliver the highest amount of relevant traffic for all types of audiences. MSN will deliver less traffic but sometimes higher conversions for higher HHI.

[ziller]

Google AdWords for sure. Not only just because they have the volume that completely outweighs the other search engines, but AdWords is by far the easiest to use. The yahoo interface is a joke.

[sherone]

google is the giant in search market and after yahoo then msn

[Ricardo]

Google is the king in all search engines. It is very fast in any search and it gives a good result.It is very easy to use .

[Web Marketer]

Google is best just start with them....in simple terms

[drdavidgreen]

Go for Google.