How do I get results from the Yahoo content network?

[Clairebwfc]

I work for an agency based in the UK and we have been trying to get results from the Yahoo content network without any success. I run several large accounts and can't get any results on any of them! The campaigns are set up in much the same way as Google's content network, split out into separate campaigns, adding the seed keyword in each adgroup etc - and follow all the Yahoo "guidelines". Has anyone had any success, and if so how? Any feedback and help would be very much appreciated. We keep being told that we are missing a huge opportunity with content, I have optimised Google which is now working a treat - but Yahoo is just not working for me.

Thanks

[seoseo15]

Hi,
Why dont you try checking whether your ads are online or not,
Ask for details with Yahoo! UK leads about your ads or campaigns,
Check for the seed keywords in Ad Groups, sometimes the editors might remove while generating keywords because of Zero search or zero impression or bid amount or even because of ranking.

Here I have just mentioned the possibilities, check with these you might find the solution.

Thanks,
seoseo15

[Dylan55]

The best thing is check all your post in Yahoo so that you will if it was approved and posted.

[allister]

Clairebwfc, I am having the same problem as you do, so I sent an email to Yahoo to ask for advice. They say that the best thing that you could do is to place those unprofitable domains on your Blocked Domain List. You can find the Blocked Domain List under Administration tab, then Accounts section.

The problem that follows is how to get the performance of each domains where your ads are showing. Now, they say that you need to turn on the Tracking URLs under the Administration tab, then Tracking URLs subtab. However, you need to have your own web log tracking system because such information will not be recorded in your Yahoo search marketing account.

So not unless you guys own a tracking system or are willing to purchase one, there is basically no way of optimizing the Yahoo content.