Anyone win an account over Google?

[avmango]

I have a client who currently has their adwords account managed by Google.

They have retained me to sit in on a meeting with Google and the client to basically see where either:

1. Google needs to improve their work
2. Determine how I can take over the campaigns...

The issue are many but.:

A. Google manages for "free" based on their 10K plus a month media spend
B. I obviously charge for my services so I will need to make the case by hiring me beyond the retainer, I will either save them money, or help make them more sales which I am confident I can do...

Anyway, I am just looking for feedback from anyone who has shared a similar experience with a client and Google, and if so, do you have any tips for that meeting?

Have you taken an account away from Google?

[rustybrick]

Did Google take this account from you?

[avmango]

No google didn't take the account from me. I am trying to take it from them. I have a close contact within the account who isn't the final decision maker, but is trying to get me in to takeover the account...thus I have been placed on retainer to review the current google managed campaign with a key factor in this review, participating in the meeting with Google when they come onsite later this month.

[mugshot]

avmango,

from experience, it's not too difficult to win the account from google. the only thing the google rep will offer is the "dedicated" account manager, but they don't tell you that that account manager is "dedicated" to more than 1 account :-)

you'll find that the google rep will try to convince your client that it's in his/her best interest to stay with google for such a large account, but don't let them shake you...put up a good fight :fencing: especially if you know what you're doing.

If you take a look at the creatives that google sets up for new campaigns, it's hideous! It amazes me that those people actually work and get paid over at the gplex (or india) whichever applies :D

You're customer service level will determine if your client lets you take full control or not, given the benefit of doubt that you will manage the campaign better than G.