Will continuation of linkbuilding harm more than help us?

[klelund]

Hi

I am handling a ecommerce site where we have alot of categories for our different products. These categories I will mention as landing-pages from now on. To make it more clear, imagine we were a shoe-selling site. Then we would have a landing page for our Nike shoes, one for our adidas shoes, one for our ascics shoes and so on (get the picture?). That is how our site is build!


Now I have been linkbuilding pretty intense to only a few of these landing pages - the important ones (for us).

Some months ago we suddenly dropped from the SERP's, and I think it was because of our sort/filter function, which had filled G's index with too much spam. We cleaned up, said sorry and then we were back. BUT NOT on the keywords/landing-pages I have been linkbuilding on (if one of the landing-pages I had been linkbuilding on was our category page for Adidas shoes, earlier we would rank on the search term 'Adidas shoes'). Instead we are now ranking with our home page on one of the search terms ('adidas shoes' => homepage), and not at a very good ranking! The 'correct' landing-page is no where to find on this search-term!

This is really bad for us! We have tried alot of things and made several reinclusion request - none of it helps.

So my question is: Could this be because the page is stille banned somehow?
Should I just keep linkbuilding to this page to get it back in the SERP's instead of our homepage, on this specific search term or could this be harmful?

Would it be smarter to be linkbuilding more evenly on all the categories/landing pages instead of only the few which are important to us?

[zhuwh]

insisting on and keep continous increasing steadily will be ok for your website:)

[klelund]

So you are suggesting to just keep linkbuilding to that page/url that are not ranking? Or would it be better with a more evenly linkbuilding approach, even though we are not that interested in ranking on all the other url's!

[govindseo]

If you doing natural link Building i think it's never harm full this will give you more boost for getting good SERP as well give some help for increasing PR.

[johnsander]

Natural link building can never harm your website.

[Bathshop321]

I would do a site: & inurl: test if your Adidas page appears then your web page has obviously been re included so a clean link building effort needs to be continued with.

If it doest appear then it more than likely still under penalty in which case you can file another re inclusion request (not recommended) or wait until they get round to the ones you have already submitted.