hidden text penality

[searchforoffer]

I was using a lot of hidden text in my web page to rank well in Google as most of my competitors were doing the same ant to get a good keyword density but in last 10 days I have lost all my ranking and I think this is because of Google's latest update. My webpage Already have quality content but as this is a online shopping site so words like "Price" , "sale" and "offers" have more density than actual targeted keywords.

So please tell me , Now what to do ? How to regain the reputation and get out of the penalty and how to manage the keyword density problem ?

[Wit]

It is normal for shopping sites to have words like "price" and "sale" appear often. In fact, it is unnatural for them NOT to have these words appear often.

[searchforoffer]

ok then how to do content optimization for these sites

[Wit]

Good question.

However - as you should know since randfish stirred the pot many years ago (yes, he HAS done some respectable things in the past) - keyword density is not an easy thing to get right. There is no set value.

So the best option is to concentrate on other stuff, like:
- Do your major keywords appear in <h1>, <h2>, <h3> elements?
- Are your <titles> unique, concise and to-the-point?
- Is your site structure flat and clear, with the homepage pointing to onsite hubs etc?
- Are your nav links clear to bots, non-javascript?
- Did you make sure that all links pointing to a specific page have the exact same URL?
- Are you not stuffing meta tags with keywords? Meta tags hold little value SEO-wise, but they can still mark you as a spammer.
- etc. etc.

[Brynnae]

If we use hidden text on web-page content then what can be the major problem one can face. What can be the vulnerable result for website?

[Ashley27]

We all know that Google hates hidden text and they've launched the Google Penguin for these kind of spamming.

[murrad]

Good question.

- Are your nav links clear to bots, non-javascript?
- etc. etc.

Javascript navigation is bad to the website ? I thought they fixed the issue.

[Wit]

Google CAN read Javascript links, but they don't WANT to. They mainly do that to detect search engine spam

[sudhanshu]

I was using a lot of hidden text in my web page to rank well in Google as most of my competitors were doing the same ant to get a good keyword density but in last 10 days I have lost all my ranking and I think this is because of Google's latest update. My webpage Already have quality content but as this is a online shopping site so words like "Price" , "sale" and "offers" have more density than actual targeted keywords.

So please tell me , Now what to do ? How to regain the reputation and get out of the penalty and how to manage the keyword density problem ?

Yes it seems that your website has been abused due to the over optimization (unnecessary keywords, hidden keywords ) you did try to get higher position by hidden keywords,

Let me clear it, Google is growing day by day, they are introducing regularly new algo to make there result more user friendly, and in this if some on is using Black hat (as you had done), they will definitely hit harder,
by The way for you, i tink it time to focus over Organic SEO, that will help you for in long.

[Boudoir]

Based on everything I've read and heard, I think it's best to err on the side of caution. Seems better to score slightly lower on the percentage of keywords that get hammered by google for using questionable tactics. Maybe you can find a compromise between the two?