Hi folks, well I was just going through some of the major upadates of Google , and i am now so much confused!
I wanted to know, what's the actual difference between Panda Update and Penguin Update?
Hi folks, well I was just going through some of the major upadates of Google , and i am now so much confused!
I wanted to know, what's the actual difference between Panda Update and Penguin Update?
Panda Update was solely targeted against duplicate, spun and otherwise low quality content. Penguin update aims to control all types of webspam (cloaking, unnatural linking, spamming etc) and over-optimization.
Both updates are alive and kicking. They are need to control spam and offer better search results to users.
Cloaking is the technique of hiding main content from the search engine spiders with an intent of boosting your website ranking. In cloaking, you present different content to the user to that of search engine. Content which is presented to the search engine is highly optimized for certain keywords... This content may contain stuffed keywords and backlinks.
Legitimacy depends on intent of cloaking the pages... If it is done for boosting website ranking, it is illegitimate.
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