I recently had a new job in a media company to help the search marketing team.
We're working with foreign countries and as a result, the SEO content is written by copywriters from these countries cause the company doesn't feel comfortable with letting some of us who speak the language of the country write the seo content.
Do you think the SEO content can be effective when it is written by someone having no clue about SEO. They just receive a document with targeted keywords for each page.
As far as I'm concerned, this is bullshit.
I've read what the copywriter sent us and this is far from what SEOs do. The title, the pages descriptions, the optimized content...are far from optimized.
They even ask them to write the Adwords, MSN & Yahoo ads...we end up with things which sound like TV or Radio jingles for ice cream...
So, my question is, what do you do when you have to write SEO content for foreign countries and do you think copywriters can write this SEO content?