Google to Introduce Predicted Avg CPC Bid

[PPCblogger]

Along with showing quality score within adgroup detial, Google are now planning on adding a predicted average cpc bid alongside their max cpc.

What do we think?

http://www.ppcblog.co.uk/ppc/google-...predicted-cpc/

[rustybrick]

How do you think it will work exactly?

[PPCblogger]

From what I have been told, it will work as an alternative to the Max CPC bid.

So advertisers will be able to chose whether to bid using predicted average cpc or alternatively bid using the usual max cpc method.

It's still being trialled at the moment though, so it might change further.

Should be interesting to see how this develops.

[GuyFromChicago]

So advertisers will be able to chose whether to bid using predicted average cpc or alternatively bid using the usual max cpc method.

Could you post an example of how this would work? I'm not sure I understand the benefit/reasoning behind a predicted average cpc?

If today I'm bidding on blue shoes at $1 and my actual cpc is $.60 how would a predicted average cpc fit into the picture?

Side note - most of their other cost prediction tools are a step away from worthless...I wonder how this would be any different.

[PPCblogger]

I can't give much more information than that I have been given from Google unfortunately.

Because its still in its trial period they did not go into specifics, but I am confident we will hear more on this fairly soon.

[dsarathy]

Along with showing quality score within adgroup detial, Google are now planning on adding a predicted average cpc bid alongside their max cpc.

To me it looks like the predicted average CPC is just a tentative mean value. And one more terminology to remember ;~).

D Sarathy.
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