PRWeb and other press releases
I have been using PRWeb to promote websites. As I understood it, PRWeb would distribute it to several of its newsfeeds leading to several links back to the website in question boosting its performance.
However a backlink check only adds two - prweb and emediawire. Have I misunderstood the concept?
Also, in an attempt to see if I was treading on people's toes by posting an old topic, I discovered a thread on here saying PRWeb links are worthless from Matt Cutts. It was a few years ago, but is this still true? Are press releases a waste of money as a link building strategy?
Or am I posting in the wrong forum, in which case can someone direct me to the 'right' one?
Matt Cutts said PR Web links are worthless?
Press Releases, as a form of link building, is kind of old school. But it can work.
All PRWeb packages deliver online visibility. If your release is quiet interesting, it'll get picked up by many others and might create a viral buzz in your industry. Thus, it is up to you to write it effectively and wait for results...
The last prweb article I added got 5 blog write ups and was well worth the $31 I paid..
Success with PR Web
I've had lots of success using PR Web for publicity as well as link building. What you need to remember is that in order for any PR distribution site to work for link building, you must pay to include links within your press release. PR Web charges $200 per release to include links with keyword rich anchor text. There are other press release distribution sites that charge a minimum of $600 for the same service, so I prefer to use PR Web.
And, yes, it can be tricky to figure out how press releases contribute to link building. However, it can be done. You really need to keep track of the press releases you send out, what anchor text you've used (and which url you've linked to), and then monitor referring traffic via your web analytics package.
Link building is hard work and there are no short cuts. Good luck.
Another factor in press releases is 'luck of the draw'...did your keyword phrase in the title get picked up by google news, did any media outlets need to publish on your topic that day...basically it's an exercise in building a large snowball...just gotta keep rolling that puppy down hill...
if one can write interesting post,then there is no need to do press release.because he can very easily use that post as link bait technique.
Originally Posted by OrganicSEO
PR now does offer significant increase in Google rankings but it does boost you yahoo and msn rankings.