Just noticed a new feature on my Google AdWords account today about Conversion Optimiser which has been launched in beta.
Has anyone else seen this? Not sure if it's just a UK test.
I really don't like what i've just read..
hmm... Call me old fashioned but i'd rather pay for a action vs google working out a click to = a action.. hmm...Here's how Conversion Optimizer works: simply specify a maximum CPA bid and the Conversion Optimizer does the rest. It uses historical information about your campaign and automatically generates optimal CPC bids for each auction. You still pay per click, but you no longer have to manually adjust your bids to reach your CPA goals
300 a month ... hmmmmmNote: The Conversion Optimiser requires at least 300 conversions in a 30-day period.
Only have 1 site with conversion tracking and like you I paused it last week with is massive 3 google ppc conversions this month...
I guess you missed AdWords announcement about it yesterday at http://adwords.blogspot.com/2007/09/...available.html
I posted these early stats at the blog as well;
Pre Conversion Optimizer:
Conversion rate: 38.60%
Cost per conversion: $0.03
Conversion Optimizer Day 1
Conversion rate: 32.61%
Cost Per Conversion: $0.05
Conversion Optimizer Day 2
Conversion rate: 24.07%
Cost Per Conversion: $0.06