Quite surprised they didn't add this sooner to be honest as most people know about keyword insertion these days so makes sense to have an official explanation:
http://blog.seoptimise.com/2007/10/g...s-keyword.html
Quite surprised they didn't add this sooner to be honest as most people know about keyword insertion these days so makes sense to have an official explanation:
http://blog.seoptimise.com/2007/10/g...s-keyword.html
It's about time. I would guess DKI was one the most widely used / least documented features of the AdWords program.
It tends to give higher CTRs, but I am always slightly worried about the relevancy. I use it in some campaigns where competition is fierce.
Bookmarks