Via Andy Beal and/or Mike Grehan.
Google is going to take it to the radio.
Mike sums it up;
With press ads, radio and no doubt TV on the way... all I can say is: Integrated Marketing Communications.
Barry Schwartz, CEO of RustyBrick, Inc. & Editor of the Search Engine Roundtable.
I'm looking forward to the day when I can control multiple advertising channels through my AdWords interface Exciting stuff!
Nothing like one place to manage everything.
I blogged on it and named it Google AdVoice.