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Thread: Yahoo's Zawodny Sells Text Links

  1. #1

    Default Yahoo's Zawodny Sells Text Links

    WebGuerrilla has the scope that Zawodny Says No to Link Condoms.

    If you go to the well known blogger and Yahoo! employee's blog, http://jeremy.zawodny.com/blog/ - you will see "sponsored links" in place of his Google AdSense.

    WebGuerrilla notes that this can be a major set back for Matt Cutts, of Google, war on link selling.

    There goes Yahoo! and Google working together on the nofollow tag and link spam war.
    Barry Schwartz, CEO of RustyBrick, Inc. & Editor of the Search Engine Roundtable.

  2. #2

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    I noticed that on DaveN's blog today. Here's a question: Which way will Scoble go? Or does that even matter?

  3. #3

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    Doubt it makes much of a statement if Scoble does anything. Zawodny is part of the search team at Yahoo. That says something, no?
    Barry Schwartz, CEO of RustyBrick, Inc. & Editor of the Search Engine Roundtable.

  4. #4

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    Zawodny also has Google Analytics on his blog. Is the information more valuable to Google than the problem of bought links?

  5. #5

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    Well I guess Zawodny owns his own blog right? So Yahoo has little say in terms of what he does to monetize the site. He does have Google Adsense on certain sections of the site so... this seems like the most logical step people take these days. Adsense -> Sponsored Ads -> Presell Pages

  6. #6

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    Its his own personal blog. But we all know why people read it.
    Barry Schwartz, CEO of RustyBrick, Inc. & Editor of the Search Engine Roundtable.

  7. #7

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    Jeremy's response... http://jeremy.zawodny.com/blog/archives/005874.html

    I didn't hide the links. (Remember the WordPress fiasco?)
    They're clearly labeled as sponsored links.
    They're far less annoying than distracting graphical ads.
    I've made it possible for anyone to comment on them. In public. Who else does that?
    They don't show up in my RSS feed(s).
    I rejected the on-line casino, drug sales, cheap hotels, and really offensive stuff--basically, anything the reminded me of blog comment spam I've bit hit with or that sends me to a sleazy feeling site. No need to encourage 'em.
    The links aren't permanent. They go away after a month (see below).
    Barry Schwartz, CEO of RustyBrick, Inc. & Editor of the Search Engine Roundtable.

  8. Default

    I've seen where Yahoo has bought links before too. As an outsider looking in I always get the impression that Yahoo, as a company, seems to have no problem what-so-ever with buying/selling links.

  9. #9

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    And Matt's response to Jeremy : )

    http://www.mattcutts.com/blog/text-link-follow-up/
    Barry Schwartz, CEO of RustyBrick, Inc. & Editor of the Search Engine Roundtable.

  10. #10

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    There's a good point in the comments of Matt's post:

    How does selling links harm the web user any more than selling graphical ads does?

    Also Matt seems to say that if you link to someone who happens to link to a spammy site, then that's an issue for you?

    It gets more and more interesting.

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