Circular or Reciprocal

[phoenix06007]

Does anyone have an opinion on using circular linking versus the good ol' reciprocal linking? Or perhaps how to keep a link circle unbroken?

[daisey]

3 way linking is not good for your site. 1 out of every 5 links on your site, should reciprocate

[TryUsOut]

If those sites engaged in circular linking are hosted on the same server, you may get into trouble as Google may see that as a manipulative way to top the SERPs and gain higher PR.

[Bigboater]

why should you have 1 out of 5 links be reciprocal links?

can someone explain?

[daisey]

You want to keep the reciprocal lik rate at approximately 20%.
100 % will get you blacklisted.
The following is from Matt Cutts, a Google spokesman on SEO.............

Reciprocal linking is not and will never be dead, according to the people who best understand the web.

The web is built on links. That's why it's called the web - it's a huge, interconnected, interlinked wonderful conglomeration of people, places and things. That's the way it was intended to be. There was an Internet long before there was a web and the Internet wasn't easy to use and navigate through mostly because information wasn't linked to other information. Every university, science lab and government domain was an island unto itself.

Site operators naturally tend towards reciprocal linking. Bob has a motorcycle shop, and he links to Joe's custom paint service's site. Joe puts a link in some evil to Bob's shop on his site because his customers are always asking for recommendations on where to buy custom parts. Joe and Bob aren't involved scheme to artificially boost their search engine rankings; they are providing a valid and useful reference service for their customers. This is exactly what a web site is supposed to do.

What doesn't work, and what search engines may penalize you for, are high volume irrelevant reciprocal links, publishing a long list of sites that have no connection to your business, or linking to sites that have no reason to link to each other.

Yahoo tells people who want to enhance their ranking on Yahoo's search engine "Correspond with webmasters and other content providers and build rich linkages between related pages. 'Link farms' create links (many times in high volume very quickly) between unrelated pages for no reason except to increase page link counts". And Google urges web site owners to "have other relevant sites link to yours".

[PatsBaseball11]

Im still not seeing where the 20% is coming from. Is that just a personal preference or what you find works well?

[daisey]

we have found that 20 % works well