SEO Marketing VS PPC Marketing

**Joe Singh** · 03-05-2009, 12:43 AM

Hi,

What are the differences between SEO and PPC Marketing? If i've to adopt one then which one i should choose?

**seostew** · 03-23-2009, 04:12 PM

Originally Posted by Joe Singh

Hi,

What are the differences between SEO and PPC Marketing? If i've to adopt one then which one i should choose?

Use both. PPC when you first get started, find out which are the most profitable keywords by counting conversions (make sure you know which are coming from search and which are coming from Adsense clicks). Then you can figure out what to optimize the site for.

**goodpeoplegives** · 03-23-2009, 11:35 PM

dunno.

Thanks seostew.

**Andrew01** · 04-27-2009, 07:13 AM

SEO and Internet Marketing are two different things. I agree here to every one that seo is considered as one part of Internet Marketing. There is no similarity or the difference in this. As both PPC marketing and SEO marketing can't be compared.

**annoyance** · 05-19-2009, 02:56 AM

Originally Posted by seostew

Use both. PPC when you first get started, find out which are the most profitable keywords by counting conversions (make sure you know which are coming from search and which are coming from Adsense clicks). Then you can figure out what to optimize the site for.

I would say go first with SEO... since SEO can immerse you. If you don't know which keywords to target, then don't start a PPC campaign just yet.

**Jacksamuels** · 05-20-2009, 05:39 AM

i agree with annoyance..you should first start with SEO,as it will give you good feed-back in your promotions.

**stevewalter** · 07-04-2009, 06:46 AM

Many people get confused over all of the acroymns surrounding the world of SEM. Search Engine Marketing, that is. Some call the paid listings SEM, some call the unpaid listings search engine results. Let's iron this out once and for all.

The function of Search Engine Marketing (SEM) is typically made up of 2 main areas: Pay-Per-Click Marketing and Organic Search Engine Optimization.

These activities are undertaken to help your site get listed in near the top of the search engine results pages (SERPs). The two types of search results are denoted in the screen shot of a Google SERP below.

The difference between the two types of SEM can be summarized as follows:

Pay-Per-Click Marketing is more like traditional advertising – you pay to be shown in the search engine listings for specific keyword phrases. But unlike traditional media, you don't pay for impressions, you only pay when someone actually clicks on your ad – hence the term "pay-per-click." When you make a 'keyword buy', your listings are shown in the blue area below. These are also known as the paid listings or sponsored links, but are referred to in the SEM industry as pay-per-click (PPC) ads. Find out more about PPC.

Organic Search Engine Optimization – or SEO for short – is more like public relations. You cannot buy 'publicity' for your site, you have to work for it by undertaking specific techniques and strategies. Generally, these activities include making changes to your website to included targeted keyword phrases and increasing the quality and number of incoming links to your website. When you conduct SEO, you are attempting to get your site listed in the red area below – the unpaid or organic listings. Find out more about SEO.

**Erika111** · 08-27-2009, 07:57 AM

SEO is the process whereby your site becomes more attractive to the search engine, resulting in the search engine giving your site the top ranking when someone does a search for a term that is related to your service.
On the other hand PPC is a specific service that you will pay for. Essentially, at the most basic level, PPC advertising causes a link to your business to show up on the sidebar of a site. Whenever someone at that site clicks on that link, you'll pay the advertising company a very small amount. This is quite appealing, given the fact that you only pay when a person comes to visit your site. Google Ad Words is one of the most popular PPC arrangements out there.

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