Google Adwords Search Funnels Launched
The release of Adwords search funnels as mentioned in search engine land yesterday is a long overdue addition. Being able to track a conversion on second or third time visitors through a brand search and attributing the primary keyword through Adwords has been a constant struggle.
This new metric should help fill in some of the gaps in conversion rates missed by assuming a brand search was through another advertising source. Can't wait to get to grips with it when it rolls out.
Anyone else looking to apply search funnels in other ways?