New Adwords Feature - Remarketing
Have you guys already heard of the new adwords feature called the remarketing? Google had made it clear that this feature helps improve the overall ROI. But in reality, I just wanted to know how much this really works. Has anyone of you already tried this?
Last edited by allister; 04-16-2010 at 03:43 AM.
Reason: Better title
From what I have understood based on my initial research, the remarketing actually helps advertisers remarket their ads to those users who previously visited your website through paid search.
For example, you are advertising a website that sells cellphone, cameras, and mp3 players on Google. Then a customer visits your website through the paid ads, and visited your webpages that sell cameras. But the customer exits the page without buying.
Good thing with this new feature is that it stores the IP of the customer on what Google calls as the remarketing list. We can then create campaigns that specifically targets these customers that were logged into the list. The next time the customer would browse websites across the Google content network, we can resell our cameras, or cross sell other products.
So if we have keywords that we have paused in our campaigns because the performance were poor, with remarketing, we can resume these keywords to bring traffic to website. Then we remarket them.
So, having said all these, what do you think of this feature?
after reading allister's opinion ,feel this feature is really a good one.thanks for sharing
In my opinion, GOOGLE Adwords is so useful that it can improve the rate of your information to be searched by GOOGLE.
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