Barry: This grabbed my attention if only because I used to be in the commercial real estate industry and I'm familiar with Regus and office suites. Its a nice business if you achieve high occupancy. Its also quite competitive.
I ran some searches for Regus, Office space, office suites, etc. in my region. I came up with a couple of different examples of Regus ads. One included the stars shown above. It was for a "Recovery Search"; one in which I used the search term Regus. For "Discovery Searches", ones wherein I was searching for office suites in the area or office space in the area, the Regus ads were different. They offered free rent or other features.
I've included a screen shot of the recovery search which has the stars. The features shown exactly copy the main sub pages on the site and highlight major features of the office suites.
Several questions pop to mind:
1. Is Google going to offer this across the board
2. Is it going to be a premium feature, which will call for higher payment
3. Why the heck would Regus run an ad for a Recovery Search, especially one that virtually mimics its top ranked listing with the same highlighted features.
In answer to the third question, I know its a competitive industry and as a competitor I could run [exact phrase] ads for the names of all of my competitors, and run discounts, coupons, you name it to try and poach potential customers.
In any case its interesting to see what Google is doing with ad variations. I'm wondering when they start applying higher costs to these features
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