AdWords Increases Ad Font Size

[gabs]

Well,

Today was strange.. I know that xmas is not far away... But why is google now showing ads the same size a serps..

Bad move... ?

[rustybrick]

Can you please explain? Search query that triggered this? Screen captures?

[gabs]

All queries from the uk are showing the same font size on the ads as the serps.. so its now a 50/50 split..

[Jojo]

Do you mean this: http://blog.outer-court.com/archive/2005-12-10-n86.html ?

[seo-ireland]

I assume gabs is referring to the increased Adwords font http://blog.outer-court.com/archive/2005-12-10-n86.html

// edited: Jojo beat me to it

[rustybrick]

Nice, I did not notice that.

[gabs]

Only came up for me today... A bit blind @ w/e... to much beer normally

[toddieg]

i noticed this last friday after doing the 'peppermint' search.

[GuyFromChicago]

It started on Friday here in Chicago...at least that's when I noticed it. I noticed a slight increase in CTR (account wide) over the weekend.

[Darrin Ward]

Fantastic - this is probably a move to increase confidence in advertisers during the holiday season by giving, what should be, an inherent increased CTR. If they do that then they'll come back next year!